Morninglory Paris · 2026 · Content

Morninglory Paris · Content and visual direction

An ongoing content and visual strand for a Paris collective, running across venues, residents and formats.

Morninglory is a Paris collective founded in 2021, building hybrid multidisciplinary experiences across electronic music, new media arts, scenography, alternative fashion and architecture. More than a hundred events, over two thousand people per date, a community between 25 and 40. Beyond the named projects, the collaboration runs as a continuous content and visual strand. It covers their Dock B dates, the visual identity carried by their residents Le Ploum and Spicy Sofi, the Sofi Airlines strand, an outdoor live in a forest setting, and the visual art direction for Le Son de la Terre, the floating venue moored at 2 Port de Montebello, facing Notre-Dame, where Morninglory held a secret line-up on 2 October 2026. For that one the venue itself was rebuilt in 3D. The mapping was written against the real hull, the real glass and the real sightlines from the quay before anything was projected, which is the only way to know what an image will do on a curved steel surface seen from a moving river bank. The renders are the working tool, not the souvenir. The strand also carries the collective's harm reduction work: prevention films and a training piece, made with the same care as the party material. A collective that gathers two thousand people a night has a duty of care, and treating that content as seriously as a teaser is part of the job. The point of working this way is consistency. A collective that produces this often cannot re-invent its visual language every month, so the work is less about single deliverables than about a language that holds across venues, artists and formats, and stays recognisable whether it appears on a wall, in a teaser or on a feed.